Geely Auto becomes first chair of Asian Games sponsors club

The organisers of the 19th Asian Games in Hangzhou, China in September 2022 have brought together the local Hangzhou and Zhejiang-based sponsors into the Asian Games Sponsors Club. 

Geely Auto – one of the eight Prestige Partners – has been appointed the first rotating chair of the new sponsors club.

As a second part of the agreement, the Geely Preface (Xing Rui) has been selected as the official vehicle of the Asian Games. The Preface was unveiled at the 2020 Beijing Auto Show in September 2020 as the first sedan from the Geely Auto brand based on the Compact Modular Architecture (CMA) which is also shared with wider Geely Holding Group range of vehicles.

Geely Holding Group is actively taking part in the preparations for the 2022 Asian Games with the Group using its combined technological know-how to contribute to programmes such as a 5G equipped intelligent highway from Hangzhou to Ningbo City that will allow for 5G empowered mobility, fully autonomous mobility service within the Asian Games zone and other smart services.

The Deputy Secretary-General of HAGOC, Mao Genhong, said: “Hangzhou 2022 is not only a sports extravaganza but an excellent platform for enterprises to present themselves. The reason we have established this Sponsors Club is that we hope to promote information-sharing, communication and cooperation between the sponsors to build a new model for sports marketing and create a win-win situation for Hangzhou 2022 and its sponsors.” 

The overarching theme of the 2022 Asian Games Sponsors Club is “Collaborate Change,” which implies that the sponsors will join hands and give full play to their respective strengths to empower the success of the Asian Games, which will run from September 10-25, 2022. 

“Collaborate” means they will come together in cooperation, combining their smart technologies and strengths. “Change” means the sponsors will synergize and take the opportunity of the Asian Games to achieve greater things.

Other founding members of the sponsors club are seven more Prestige Partners – Alibaba, Alipay, China Telecom, China Mobile, ICBC, 361sport and Zhejiang Loong Airlines – and exclusive suppliers Robam and Monalisa.

Geely Auto Group is a leading automobile manufacturer founded in 1997 in China and has more than 50,000 employees worldwide and 12 vehicle manufacturing plants.