The Ghana Basketball Federation (GBBF) has signed a Strategic Representation and Partnership Development agreement with Heritage Triage to help secure funding, build strategic partnerships and support the development of basketball in Ghana.
The agreement was signed on Wednesday, October 21, 2026, and authorises Heritage Triage to support and represent the Federation in identifying, developing, facilitating and coordinating strategic relationships that will advance basketball development in the country.
The partnership is expected to expand the Federation’s access to corporate sponsors, donors, foundations, development partners, sports organisations, educational institutions, professional teams and leagues, diaspora organisations, investors and other potential partners both in Ghana and internationally.
Heritage Triage will use its expertise in business development, trade, stakeholder engagement, partnership facilitation and programme coordination to identify and pursue opportunities for the Federation, subject to the approval arrangements outlined in the agreement.
Speaking in an interview with the media after the signing, the Chief Executive Officer of Heritage Triage, Rita Adwoa Adubra Asante, expressed excitement about the partnership, describing it as an opportunity to give back to sports and contribute to the growth of basketball in Ghana.
“I am extremely happy about this partnership because sports builds confidence in young people. I participated in track and field as a young girl, and the sports fraternity contributed greatly to my life.
“Now that I have the opportunity to give back, I am excited to contribute to the development of basketball in Ghana. I will commit my energy to securing the resources and building the right partnerships to help the Federation achieve its vision, mission and objectives, she added.
GBBF President Alex Kukula also explained that the partnership was necessary to address the financial challenges that have affected the Federation’s ability to implement its programmes over the years.
According to him, the agreement followed discussions with Nana Adubra, whose background and experience are expected to help the Federation identify potential sources of funding and support.
“One of our major challenges over the years has been raising funds to support our programmes. After meeting Nana Adubra and considering her background and experience, we believed that working with her could help us identify and secure funding from various sources.
“The agreement we signed today is aimed at helping Ghana Basketball access funding and other forms of support to strengthen our programmes and advance the development of the sport in the country.”
The partnership marks a step towards strengthening the Federation’s resource mobilisation efforts and creating opportunities for greater investment in basketball development across the country.
Through the agreement, the GBBF hopes to establish meaningful relationships with local and international partners to support its programmes, improve opportunities for players and contribute to the long-term growth of the sport in Ghana.
By: Victoria Kwofie
